I have been a LinkedIn member since inception. I have used the heck out of LinkedIn for prospecting, growing my own business, connecting with key decision makers, and influencers. One thing I have learned is how to SEARCH using Boolean search string for information.
Over the years, LinkedIn has changed its platform. They have repackaged its product and charged its community members more for the same service — others would disagree with this statement. Nevertheless, LinkedIn is a great tool for finding decision makers.
How do you search LinkedIn using Boolean search string?
What is Boolean Search? Boolean search is a type of search allowing users to combine keywords with operators (or modifiers) such as AND, NOT, OR, “” (quotation marks) and parentheses () to further produce more relevant results. Keep in mind, all operators/modifiers must be typed in CAPITAL letters.
In laymen term for a LinkedIn user, it allows you to search for a prospect using multiple keywords and operators to help pinpoint exact results.
Example: Quotation Marks “”
For example, let’s say you are seeking to find all buyers with the words Vice President. You would type your string as “Vice President”. By adding the quotation marks, you are seeking to find all people with both words “Vice President” in your results.
Here is an example of searching for a software engineer
Here is the string you would type: Software NOT engineer. By typing the NOT before engineer, the string excludes engineer from the search results.
This is pretty self-explanatory. Let’s say you are seeking to find the Vice President or Director of Sales.
Here is the string you would type: “Vice President” OR “Director of Sales”. You can also use this if you are searching for “advertising” OR “marketing” OR “operations”. By using the OR operator, your search will be broad in term. The results will include any one of these words or all of them.
Using the AND will include both terms or multiple terms depending on your search request.
For example, typing operations AND marketing will result in both terms appearing in the search results.
Example: Parentheses ( )
This is a complex search. You can combine keywords using parentheses. For example, to find people with the title Executive Vice President in their profiles but exclude “assistant to Executive Vice president” or SVP’s, type Executive Vice President NOT (assistant OR SVP).
Another rule for using operators or modifiers is the order sequence.
#1. Quotes “”
Number 3, 4, 5 have to be typed in CAPITAL letters
LinkedIn search does not support wildcards “*”. Wildcard search allows you to search for a partial name. For example: Say you are looking for John Goldberg. You could type this string John Gold*. The search results will find anyone with the first name John and partial last name Gold. The search results may find Goldberg, Goldman, Golden, Goldwing, etc…
The boolean search will work in the keyword field in the company, title, and keyword field in Sales Navigator.
I hope this helps you find prospects a lot quicker than your basic search practices. Let me know your thoughts.